CREATIVE DESTRUCTION AND REINVENTION: …..Reinvention and Creative Destruction are business theories which people often read about but are most difficult to put into practise.Rarely do we find companies that are living embodiments of these theories.
Ten years ago the Supreme court passed a ruling prohibiting the use of wood as a raw material for any wood processing industry. This put Jolly Board’s old business model and product on the flame. And many industries in the similar wood business had to close down. Eagles are birds of prey and not birds being preyed and this what separates the leaders from the flocks and crowds. Jolly board quickly Reinvented itself and lived the theory in practise. It used its infrastructure and developed technology to make specialized building materials, moving away from commodity manufacturing into specialized product manufacturing.Under the leadership of Arjun Jolly, the company strategically entered several new export markets and countries edging out International Competitors in price and quality. Exporting Asphalt and Bitumen based Fiber products to the Americas- North and South, the Far East and Middle East was like sending coals back to New castle. The company took a opportunistic step to enter the business of commercial real estate. It had to destroy something that was originally set up. And capitalized on the exports of engineering companies by setting up quality office space for them. Creative and Analytical thinking prevailed. An all new business model emerged to change the assets of the company
Top Export Award 7th consecutive year 07-08, 08-09, 09-10, 10-11, 11-12, 12-13 and
now 13-14 Mr. Arjun Jolly, Jt. Managing Director receiving the award on behalf of
Jolly Board Ltd. presented by Dr. Amit Mitra, Hon’ble Minister-in-Charge, Finance, Excise, Commerce & Industries, Public Enterprises, Industrial Reconstruction Departments, Govt. of West Bengal on 20th September 2016
The company’s products have been used in many places around the world. Jolly Board was used Railway projects in Saudi Arabia. Jolly board was used in a major infrastructure projects in and around Chicago . Jolly Board was used in the construction of towers Financial district of Hong Kong. Jolly Board was used in a University project in Melbourne. Jolly Board was used in an Industrial project in Vietnam. Jolly Board was used in schools of Sao Paulo, Brazil. Jolly Board used in a power project in the United Kingdom. Jolly Board is beginning to be used in the new construction projects of Iraq. Jolly Board was used in a large road project in Ohio. Jolly Board was used in the Gas Storage and Petrochemical plants in Qatar. Jolly Board was used in a reclaimed land project in Singapore. The lists stretch to 35 Countries!.
The Jolly group focuses on striking key associations and alliances with various foreign and multinational companies and going to destinations where Indian manufactured Building products don’t dream of going. In fact India Imports building materials .
The Jolly group owns and manages large Commercial complexes in Mumbai city. The Jolly group has partnered with several Multinational Engineering companies, Telecom Companies and IT companies to create specialized solutions required to building an export oriented hub which has the necessary technical solutions required for the development of science and engineering. The Jolly group has specialized and concentrated on attracting major Multinational names from Europe, America and Asia to its buildings. The entire gamut of work right from the construction stage to the delivery of the Interior work is managed by the company.
Jolly Board has won the top export award for the 7th consecutive year. Jolly Board recorded a growth rate averaging over 20% per annum in the last 7 years. This award was for Financial year ending 2013/2014.
Jolly Bitumen Board is a specialized product developed by Jolly Board for the export market and is used in all major construction projects and airports in the America, Latin America ,Middle East, Africa and Far East. The product is especially suited to very harsh climatic conditions such as extreme desert temperatures, poor soil conditions, heavy wind and pressure conditions and rugged construction environments. Today Jolly Board is extensively used in Water Desalination projects, Power Projects, Gas pipeline works, Oil Storage terminals, New Oil refineries, Construction of Manmade islands, City Metro projects, Bridge and High construction, and high speed rail projects.